Marketing Plan Nestle - 4875 Words

1. Executive Summary Nestle (Malaysia) Berhad will introduce a new product in Nescafe which known as Nescafe Honey. This product will target to the middle to upper working people who wants to have a warm coffee every morning. Besides, Nescafe Honey is a healthy based product which can helps the target market to stay alert in their work and be confident. Market of industry beverage has been growing for the past five years. We expect that the market will growth each year and will achieve 12% in January 2012. Therefore, we have potential to introduce new product in the market. Our company always maintains positive cash flows every year. Therefore, we estimate that our sales will increase from 7%†¦show more content†¦Ã¢â‚¬ ¢ Coffee as a gift box We know that most people like to give chocolate as a present. But why they do not think of coffee? Actually coffee can be a best gift to everyone. †¢ Introduce multi-usage of coffee As we know, coffee is just for drink. If we add some coffee into the recipe of making cake, it makes different flavour in the cake. It will taste nice. For example, in the market has tiramisu cake. 2.1.3 Market Growth [pic] [pic] There is potential for coffee to growth because nowadays there is many coffee-house open in Malaysia. Besides, coffee is the needs to most people in their daily life. This is because coffee helps boost alertness and energy for them. Moreover, many companies are doing research and development to produce more quality products. Due to the marketing activities that the companies do, it may increase the growth of coffee in the coming year. However, the growth of coffee meets some problems. This is because people nowadays care about health-based product such as yogurt. Besides, the increase of raw material may result in high cost of producing coffee. Therefore, consumers will change to other beverages which are cost less. 2.2 SWOT ANALYSIS 2.2.1 Internal Environments Analysis |Strengths of Nestle company |Weaknesses of Nestle Company | |BoardShow MoreRelatedNestle Marketing Plan1453 Words   |  6 PagesMarketing Plan - Nescafà © Dictado, Louise Lejano, Mark Albert Basa, Carol Belle Magnaye, Angelica Current Marketing Situation Analysis A. Industry Study Nearly a hundred years after it first started operations in the country, Nestlà © Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women all over the country. It is now amongRead MoreMarketing Plan of Nestle9279 Words   |  38 PagesExecutive Summary Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. While strategy is the action plan to do something and hence, Marketing Strategy is the managerial process of developing and maintaining a viable fit between the organization’s objectives, skills and resources and its changing market opportunities. The aim of marketing strategy is toRead MoreMarketing Plan of Nestle2665 Words   |  11 Pagesand these competitors are in reality very strong. They range from small local corner shop retailer to big giants like Pamp;G, Kraft and Nestle. These competitors almost provide equally attractive products and services and sometimes better. These competitors have the power to attract and influence the customers by more attractive substitute, prices and marketing techniques. Threat of Substitution : Continuous research and development in the consumer and household products has brought about a revolutionRead MoreEssay on Nestle Crunch Marketing Plan1086 Words   |  5 Pagesï » ¿Nestle Crunch Marketing Plan Sweethelda MK 715- Marketing Management Brenau University Instructor: Dr. North June 10, 2014 Executive Summary This marketing plan was created for Nestle Crunch to position itself in the next year to deliver at least $13 million in profit without increasing the budget by over $2 million. An analysis of the chocolate confectionery market will be analyzed to develop marketing strategies to implement to satisfy these objectives. situation analyses Market SizeRead MoreEssay on Nestle Marketing Plan3102 Words   |  13 Pagesï » ¿ Product: Nestle Pure Life Company: Nestle Contents Product: Nestle Pure Life 1 Company: Nestle 1 INTRODUCTION 4 Nestle - Company Overview 4 Nestle Waters – A subsidiary 5 Nestle Pure Life – The Product 6 SEGMENTATION TARGETING 7 Segmentation 7 Target Market 7 COMPETITORS 8 Main Competitors – Competitive Analysis 8 SWOT 9 Weaknesses 10 Opportunities 10 Threats 10 CUSTOMERS 11 Main Customers – Customers Analysis 11 Core Competency 12 Apparent Marketing Strategy 13 RecommendationsRead MoreMarketing Plan For The Bakersfield Nestle Ice Cream Facility Essay1846 Words   |  8 Pagesimplementation plan that has the capability of being successful in the organization. The document will be giving a detailed description of the strategy chosen in the Bakersfield Nestlà © Ice Cream Facility regarding the improvements in the beginning of the run and offline sensory program. Consequently, one will be pointing out the issues foreseen regarding the implementation of the new strategy chosen to improve the consumer s trust and preference by ensuring continuity in the Nestlà © products. ThoughRead MoreNestle Coffee Market Plan Essay5928 Words   |  24 PagesExecutive Summary Nestle is the worlds largest food manufacturers that enjoys a good reputation in the world due to the high-quality of their products. One of its famous products is Nescafe, which has over 70 year’s history and is one of the worlds leading coffee brands. Currently, the potential competitors of Nestle are Maxwell, KreisKaffee (direct brand competitors).The key strengths of Nestle are excellent quality, well-known brand with loyal consumers, the capability of scientific researchRead MoreEssay about Nestle Distribution Channel2351 Words   |  10 Pagesbut today due to lot of different methods, channels and modern tools for marketing and functioning of the organisation, the world has become very competitive. In this assignment the author is concentrating on two major players in this competition, the distribution channels and the sales force. The company in discussion here is Nestlà © UK and the product for narrow research is Nestlà ©Ã¢â‚¬â„¢s own most successful brand â€Å"Kit Kat†. Nestlà © homes itself in Switzerland since 1867 today is one of the world’s mostRead MoreNescafe and Social Media6187 Words   |  25 PagesTeodora Gocheva 11114125 1 CONTENTS Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Theory Marketing Concepts †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Social Media †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Social Media Marketing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Nescafe The Brand †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Nescafe Marketing Analysis (theory implementation) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Advertising †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12Read MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects the

The Psychological Profile Of A Terrorist - 1199 Words

The psychological profile of a terrorist By Joshua Breckling Advanced placement psychology Mr. Cutara 6/4/15 Abstract I found that in my research there were many different definitions of terrorism giving it different personalities to conduct these practices. Another conclusion that is drawn is the fact that terrorist cant be studied up close and asks questions up front in fear of the researchers’ lives. I also found a few common reasons why they have gone to terrorism and how it can affect the type of terror they produce among people. The most common thought of terrorism is blowing up yourself and others with you this is called suicide bombing. I majorly found that the profiling of terrorist was usually just as much sociology as psychology and has a long way to go to get true solid answers on the profile of a terrorist. In the psychological profiling of a terrorist there are several factors you need to inspect to get your own personal conclusion they are what can draw a person to become a terrorist, what group the terrorists comes from, and can a terrorist leave terrorism. These are all valid topics that I have seen come up over and over again in my research of the topic. There is no clear definition of terrorism and it will be hard to form a universal one because we see them as terrorist but they see themselves as freedom fight or fighters for god †¦ect. This is why we get into the profiling of terrorist. I like all people have their own bias towardsShow MoreRelatedHuman Behavior And Individual s Life Experiences1242 Words   |  5 Pagesterrorism, to individual decisions about the personality of a person who seems to display dangerous ideology. The purpose of this paper is to present, and critically analyze different psychological approaches regarding terrorism. As all professional literature depicting human behavior and social matters, psychological theories have advantages and limitations. Through the study of six scientific and professional literatures, I will evaluate to what extent psychopathology, individual’s personality andRead MoreHuman Aggression And Violence : Causes, Manifestations And Consequences859 Words   |  4 Pagesattribute general psychological traits to terrorists, there are some qualities that characterize terrorists. Some underlying personality traits can contribute to the decision to engage in violent activities. Their definition of right and wrong are black and white and directed by an authoritative figure. There is little capacity for these individuals to make decisions on their own. They tend to have a low self-esteem and enjoy taking risks. Russell Miller (1983) describe a terrorist lea der as unmarriedRead MoreThe Rate Of Psychological Illness1637 Words   |  7 Pages The rates of psychological illness and social ineptitude are found to be relatively high among lone actors. Particularly, lone wolf terrorists tend to develop their schema through personal frustrations and aversion with broader political, religious, or social broader political, social, or religious ambitions. Through this process, many lone wolf actors console on the beliefs and ideologies generated by extremist movements. Current psychological research on personality disorders aims to identifyRead MoreThe Psychology of Terrorism761 Words   |  3 Pagesquestions. The first relates to the psychological attributes of terrorists. The second question asks for historical and cultural antecedents to September 11th. The third and final one asks for mental illness and its inconclusive link with terrorism. Reasons for the inconclusiveness as well as reasons people become terrorists. Psychological Profile of a Terrorist The primary psychological component uses when describing terrorists is aggressiveness. When speaking of terrorist groups that work together toRead MoreThe Boston Marathon Bombing Essay1702 Words   |  7 Pagesother secretive deadly attacks that have caused thousands of tragedies, however very few incidents have been defined or labeled as terrorism, or the perpetrators as terrorists (Turk, 2004). In official public usage, terrorism is far more likely to refer to incidents associated with agents and supporters of presumable foreign-based terrorist organizations such as Al-Qaeda that with the violence of home-grown militants (Turk, 2004). So for officials to label this as an act of terrorism the Boston bombingRead MoreList Of Definitions Of Terrorism Essay969 Words   |  4 PagesIntroduction Various theories exist that attempt to explain what drives terrorist behavior. While many of these studies cover a wide array of the proposed behavioral and psychological theories, this review focuses on five major themes that appear throughout the literature reviewed. These themes are: defining terrorism, the terrorist mindset, methods of identifying a potential terrorist, ways to detect terrorist activities prior to execution, and developing means to combat future acts of terrorismRead MoreEssay on Profiling and Airport Security1628 Words   |  7 Pagesand extra precautions are in place to prevent something of that nature from happening again. The terrorists involved in 9/11 appeared to be shockingly similar to a typical American Citizen. However, their behaviors from that week prior were alarming. Examining the terrorists who have become more prevalent in the last twenty years, there are several things in common with all of them. Their profiles all have similar characteristi cs, not necessarily racial but largely behavioral. To address thisRead MoreA Study Of Terrorism And The Terrorist2000 Words   |  8 PagesThe study of terrorism and the terrorist is not something belonging to any particular discipline. What does forensic psychology have to offer? In the present political climate terrorism is a grave and growing concern for the national security of many countries. While it is important to acknowledge that acts of terrorism date back through centuries of recorded history, it is nevertheless apparent that today, the threat of terrorism is as dire, if not more so, than ever before. Terrorism dominatesRead MoreCriminal Profiling, Criminal, And Forensic Psychology1226 Words   |  5 Pagessubject of criminal and forensic psychology, which is probably one of the oldest studies of forensic science. Criminal profiling has been called many things, such as behavioral profiling, crime scene profiling, criminal personality profiling, psychological profiling, and more recently even criminal investigation analysis. Criminal profiling’s history has come from a history of criminal behavior, the study of mental illnesses, and forensic examinations. Criminal profiling was adopted by one of theRead MoreWomen s Liberation Movement Of The 1960s And Burn Our Bras1091 Words   |  5 Pagesfought for their cause of equal rights. It should also be assumed that parallel ideas exist as it pertains to becoming a terrorist. If a woman holds the same extremist values as her male counterpart, she has the potential to be a more effective terrorist. Women are underestimated, misrepresented, and understudied. Historically, women have always been in the background of terrorist activities. The most substantial of their services is giving birth to future fighters. Women have progressed to become

Apple Competitve Strength Assesment Free Essays

What does a competitive strength assessment reveal about Apple, as compared to the leaders in the personal computer industry? †¢Design and innovation oriented. †¢Greater horizontal and vertical integration. †¢RD oriented. We will write a custom essay sample on Apple Competitve Strength Assesment or any similar topic only for you Order Now †¢Everything ready device. ? 5. )Use the methodology in Table 4. 4 to support your answer. Among these competitors, who enjoys the strongest competitive position? †¢Dell Inc. enjoys the strongest competitive position. †¢Apple’s operating in a fast-cycle market. †¢Firm’s capabilities that contribute to competitive advantage aren? shielded †¢from imitation. †¢Where imitation is very fast and inexpensive. †¢Apple’s products and services have more restriction than its rivals 5. )Who is in the weakest overall competitive position? †¢Acer. †¢Most of its revenue (63. 8%) was rely in the mobile phone industry. †¢But mobile phone industry that have very intense competitive. †¢With Apple and Nokia as major players. ? 5. )Has Apple’s strategy resulted in a substantial competitive advantage over its rivals in the computer industry? What is the basis for whatever competitive advantage it has? Innovation plays a dominant role in the competitive dynamics in fast cycle †¢markets. †¢Stronger brands value. MP3 PlayersOverallSound QualityEase of UseReliability Apple8. 38. 78. 68. 3 Microsoft8. 18. 78. 38. 2 Creative7. 88. 47. 58. 1 Archos7. 68. 17. 68. 0 Iriver7. 68. 47. 28. 1 Toshiba7. 68. 58. 18. 0 SanDisk7. 58. 07. 57. 9 Samsung7. 48. 07. 57. 9 Sony7. 38. 07. 47. 8 Industry Average7. 48. 17. 67. 8 6. ) What does a competitive strength assessment reveal about Apple, as compared to other main players in the digital music industry? Use the methodology in Table 4. 4 to support your answer. Among these digital music player competitors, which company enjoys the strongest competitive position? Who is in the weakest overall competitive position? Has Apple’s strategy resulted in a substantial competitive advantage over its rivals in the digital music player industry? What is the basis for whatever competitive advantage Apple has? Other Apple’s competitive advantages Marketing Features and technology Best Replacement in TV shows How to cite Apple Competitve Strength Assesment, Papers

Risk Analysis in Auditing-Free-Samples for Students-Myassignment

Questions: 1.Explain how your results Influence your Planning Decisions for the Audit for the year ending 30 June 2015 2.Explain why it is a risk and how it may affect the risk of Material Misstatement in the Financial Report 3.Identify and Explain two key Fraud Risk factors relating to Misstatements arising from Fraudulent Financial reporting to which DIPL may be Susceptible. Answers: 1.Audit of the financial statements and the books of the accounts prepared by the management is done on the annual basis by the auditors to express their opinion whether it has been prepared on the unbiased basis and it is as per the respective financial reporting framework. The primary objective of the auditor is not to find out the errors and frauds but to see if there are any such cancels of financials being influenced by any of these. Moreover, to get these done, there are several audit procedures being followed by the auditor, few of them being substantive and analytical audit procedures. Substantive audit procedures help the auditor in ascertainment of the fact that whether the books of accounts have been prepared on consistent basis and using correct practices and procedures of financial reporting. It generally includes vouching o the incomes expenses recorded in the books throughout the period verification of the assets and liabilities recorded in the books at the end of th e period. However, even after applying these procedures, the auditor is not comfortable enough and is unable to express his opinion on the financials then he has to resort to the analytical procedures, which included further in depth analysis, the scope of which depends on the internal financial control being maintained at the company. More strict the internal control being practices at the company, less is the risk, and less is the analytical checking required, and less strong the internal financial control being followed at the company. There are more chances of the financial error, exclusion and fraud and therefore the extent of checking needs to be increased so as to identify the areas of concern. Analytical audit procedures include comparison of the financials based on ratios, trend analysis with the past years, forecasted financial statements, or budgeted financial statements. It also includes comparison of the company from the other companies or the industry ratio. The study of all the above procedures is critical to the fact that the auditors determine the timing, nature and extent of their audit going forward and it helps them to understand and express an opinion thereon that whether there are any chances of material misstatement in the books of accounts. In case of DIPL, since the industry ratios are unavailable, we have just kept our discussion and analysis using the ratios and the trend for the last 3 years(Knechel Salterio 2016). On comparison of the ratios for the three financial years, following were the observation: Current ratio has moved to 1.42 in 2013 to 1.50 in 2015, which states that the company is maintaining a viable current ration has the capability to meet its present obligations from its current assets. Liquid ratio has mode from 0.83 in 2013 to 0.85 in 2015, which again is best as per the industry trends where the ration should be one such that the company is able to convert its assets readily into cash to meet its immediate obligations. Debt equity ratio has increased from 0.41:1 in 2013 to 1.13:1 in 2015, which again is well within the industry limits of 2:1, which shows that the company has invested more of its own capital rather than the outside debts, but it is not enjoying the benefits of trading on equity. The net profit ratio has more or less remained constant from 6.90% in 2013 to 6.84% in 2015 indicating the profit margin is constant there is a kind of stagnancy in the company and it is not being able to grow in terms of absolute numbers. The Return on equity, however, has gone marginally down from 25.78% in 2013 to 24.26% in 2015, which is indicative of the fact the company is struggling, big time to increase the growth in terms of equity(Werner 2017). From the above observations, it is clear that even though the company has struggled to grow to increase the profit percentage but more or less, it has been able to maintain the profits. It is also certain critical liquidity ratios and debt management ratios are well within the limit and hence it enjoys the cushion of trading on equity in the future(Fay Negangard 2017). 2.In case of auditing procedure, the auditor often faces various types of risk associated with his work. The three major types of risk are inherent risk, control risk and detection risk. Inherent risk is something, which happens because it is not in the hands of control of the management or the auditor. Control risk occurs if the management is not efficient enough in ensuring that proper control is maintained that will help in eliminating all kinds of risk in the system. Detection risk occurs if the auditor fails to detect some common errors in the system, which can be easily identified and analysed. In the given case of DIPL, the company is having certain inherent risk in its system and the same is explained below. Inherent risk Reasons Risk of material misstatement The major risk that the auditor faces is that the company is indulging in non routine transactions and that may not be properly reconciled(Knechel Salterio 2016) The main reason behind this risk is that the company is installing anew It system, of which the company doesnt have any proper pre installing reconciliation or analysis. This is divergence form the routine nature of work and that makes the work of the auditor difficult, as there is no proper bench mark with which the auditor can verify the effectiveness of the new system. The auditor may not be able to form an opinion on the accounts and that may be reason of inherent risk in the company. There are also chances of high control risk because there is no proper internal control ascertained by the management for the new IT system. There is a risk of material misstatement because of the same, as there may be chances that the management has not included all the details accurately about the new system which might lead to discrepancies. Because of the presence of these risk elements the auditor may not be able to form an opinion on the given aspect of the company. This is one of the main areas where the management must ensure that effective control is maintained so that the risk of material misstatement is reduced and the auditor is able to form an opinion that showcases the true state of affairs of the company. The second type of risk is associated with the change in the accounting policies and methods and making major assumptions without any proper research just based on mere experience and facts(DeZoort Harrison 2016). This is one of the major types of risk that is inherited in the companys books of account, because the company is considering changes in the basic accounting assumptions and policies. The CEO wants to change the method of valuation of the inventories and also wants to makes changes in the method of calculation of the depreciation. He is considering calculating depreciation by considering the life of asset to be 30 years, even though in normal industry scenario, the life of the asset is considered 20 years. There is no proper research behind the same and the management is indulging in it just based on mere experience and no proper facts(Jones 2017). There is a risk of material misstatement because the management is changing its accounting policies, so the auditor will have issue in reconciliation. There are high chances of some material errors because of the same. Also since the management is adopting new methods without any proper research, that may also be a reason for the risk associated with it(Grenier 2017). 3.Fraud occurs when the management or the employees indulge in certain activities for their own person benefits and that is wrong and detrimental for the health of the organisation. In addition, leads to falsification of the books of account of the company. In the given case of DIPL, there are certain cases where there might be a probability of fraud. The same is stated below, and how the auditor can work to mitigate the same- Fraud Risk Risk Factor Identified Approach of the auditor One of the major areas where fraud can occur is that there is no proper segregation of duties in the company. One person is responsible for management of major work areas with no proper control established to ensure that there is no cheating and no falsification of the accounts of the company(Raiborn, Butler Martin 2016). In the case of DIPL, the clerk is given the major duty of managing the account receivable, preparation of the voucher, authoring the payment and passing the bill. The account receivable clerk only checks the accuracy and passes the bill further. In case of receipts also one person is given the responsibility o downloading the e receipts, checking the same, authorising the payment and also reconciling the books of account(Raiborn, Butler Martin 2016). There is a risk of fraud involved in the same, because a single person is doing the major work and hence there is no level of checks involved, to check the authenticity of the work. The person who has unrestricted access can falsify the accounts, and it wont be possible for the management to easily identify the same. Thus that is one major area where fraud might exist. The auditor should ask the management to ensure proper segregation of duties. It should make sure that proper verification of the accounts is done and the third party check must also be done. The other area of fraud is in the installation of the new IT system, which was done in a lot of haste by the company. There are high chances that some personal motives of the management was involved in the same as there was no proper reconciliation was done by the management in respect of the same(Bae 2017). The major risk factor associated with the same is that the management is indulging in such activity without any proper research and justification... There are high chances that there is some fraud risk factor involved in the same(Sonu, Ahn Choi 2017). The auditor can mitigate the same by asking the management to produce proper reasons of haste in the installation of the system. Also the auditor can get expert opinion on the new system and its effectiveness. The auditor can also reconcile the accounts to find if there are any discrepancies in the same. 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